Slow Fashion

Slowing down Fashion.

“There is a secret bond between slowness and memory, between speed and forgetting. A man is walking down the street. At a certain moment, he tries to recall something, but the recollection escapes him. Automatically, he slows down.

Meanwhile, a person who wants to forget a disagreeable incident he has just lived through starts unconsciously to speed up his pace, as if he were trying to distance himself from a thing still too close to him in time.

In existential mathematics that experience takes the form of two basic equations: The degree of slowness is directly proportional to the intensity of memory; the degree of speed is directly proportional to the intensity of forgetting.” 

― Milan Kundera, Slowness

The relationship between slowness and Fashion, especially in relation to memory, is highly intriguing when pondering on how we connect to a piece of clothing or accessory. It is the memories we build or we hold on to that can connect us deeply with a product, and in turn inspire us to treasure it, care for it, groom it, perhaps even be so scared of ruining it by wearing it. Almost 50% of products that are not returned back to the store are due to subjective emotional reasons. There is a lot to say about the power of positive emotional attributes to the objects that we wear. And with this is in mind, I would like to encourage the industry to design for positive emotional experiences, ones that ultimately ensure we do not throw away what we buy so readily, and that we foster for lifetimes and lifetimes to come.

source: catzorange

source: catzorange