For my recent research into Emotionally Durable Design in connection to products, I have been reading up a lot on what binds us with the products we buy. As well as looking at non-Western cultures (in specific the African continent) on we how build relationships with one another, and how we form relationships with things. Sustainable fashion connoiseur Kate Fletcher wrote a bit about this, on how “things do not have social lives” rather “social lives have things” (Tranberg Hansen). This is the epicentre of my research, in how HUMAN relationships form habits and behaviours that surround material culture. I think there is a lot to investigate and draw inspiration from if we look at African societies. I truly believe the current fashion system can be led by these examples. I am determined to put this into practice.
Here is a little quote and a reminder of how our constant need for control is illusionary, and by inspiring ourselves by magic realism (as defined by Gabriel García Márquez amongst others) we are to find what truly connects as to our surroundings.