In-depth field research, forming a comprehension of (micro)cultures and society. Utilising observation, conversing, engagement and empathy as my tools.
Tracking and dissecting the current shifts and developments in fashion, retail, craft, and society at large.
Connecting and bridging new concepts and (aesthetic) tools developed for the future of the fashion scope with a design thinking approach.
Creative Writing & Documentation
Storytelling by framing and re-framing what is happening in fashion and society. Translating these movements into inspiring words and visuals, creating a lore of collectibles as I go along.
Navigating brands through tomorrow's consumer landscapes. Underpinning what drives the consumers, and how to tap into their hearts and minds.